Inter Miami F Lionel Messi has signed a “multi-year agreement” with home improvement retailer Lowe’s, which has also signed partnerships with the team and the CONMEBOL Copa América 2024 tournament, according to Michelle Kaufman of the MIAMI HERALD. Messi is the “first football player to join the Lowe’s Home Team,” a “group of high-profile employees and athletes” such as Cowboys QB Dak Prescott and Chiefs TE Travis Kelce. Gerardo Soto, Lowe’s vice president of sports and brand marketing, said: “We were looking to expand our sports sponsorships beyond the NFL audience, which has worked very well for us, but we know there is a large audience for football as well. ”. To kick off the partnership, Lowe’s and Messi will “help” loyal Lowe’s customers with additional benefits. Starting today, all loyal members “will receive 100 points to get closer to their next reward through the new Lowe’s loyalty program.” Lowe’s partnership with Inter Miami will include “in-stadium signage and activations, community programming, ticketed hospitality and player appearances” throughout South Florida.
